Autocrats don’t seize power overnight. They follow a pattern. Learn the 10 Steps to Autocracy and Authoritarianism — and how we can resist: 10stepscampaign.org
10 Steps Campaign
Social Media Toolkit
Help us reach more people. Use these posts, tips, and content ideas to spread the 10 Steps Campaign across your channels.
General Tips
Make Your Voice Heard
- 1
Use #10StepsCampaign and tag @10StepsCampaign (X, Instagram, Facebook) to increase visibility and engagement.
- 2
Link back to 10stepscampaign.org so people can learn more and get involved.
- 3
Personalize your messages: share why you care about democracy, or highlight a specific “step” that feels most urgent in your community.
- 4
Lean into the trend cycle — TikTok, Reels, Substack posts, and memes all work to spread the message in accessible ways.
- 5
Identify an issue that matters to you and connect it to the 10 Steps.
- 6
Share an example of a successful action and show how it fits into the 10 Steps.
Post It
Sample Posts to Share
Copy any of these and post as your own. Mix in your voice, swap the link, or tag a friend.
General Awareness
Short, sharable posts that introduce the 10 Steps framework to people who haven't heard of it yet.
Feeling overwhelmed by the news? The 10 Steps Campaign helps us see the bigger picture — and fight back against authoritarianism. Join now: 10stepscampaign.org
Authoritarianism doesn’t happen all at once. It happens step by step — and we’re already seeing all 10.
We can fight back — they’ve got their 10 steps and we have ours. Visit 10stepscampaign.org for examples and resources.
We are our own avengers. Mobilize. Disrupt. Engage. We’ve got ways to help change the tide. Join now: 10stepscampaign.org
Rallying Support
Use these to invite friends, family, and your followers into the campaign.
Proud to join @staceyabrams to call Americans back into the fight for democracy. Learn more: 10stepscampaign.org
Autocrats rely on confusion, apathy, and fear. We rely on each other. Join the fight: 10stepscampaign.org
Platform-Specific Hooks
Tailored openers for each platform's audience and format.
Instagram Story / Reel
10 Steps you need to know to protect democracy → swipe up / link in bio. #10StepsCampaign
TikTok
Here’s what happens when democracy is dismantled — one step at a time. (spoiler: we’re already seeing all 10 in action) #10StepsCampaign
The 10 Steps Campaign is launching to provide a framework for resisting authoritarianism and reengaging Americans in civic life. Learn more and share: 10stepscampaign.org
Looking for graphics, links, and more?
Find the full library in the Action Center.
Creative
10 Steps Content Ideas
Original content travels furthest. Try one of these prompts the next time you sit down to post.
Idea 01
Highlight one of the 10 Steps each week, and connect it to current events.
Idea 02
Record a “What you need to know in 30 seconds” video explaining one of the steps in your own words.
Idea 03
Share a personal story: why democracy matters to you, your family, or your community.
Idea 04
Host a live discussion (IG Live, Twitter Space, TikTok Live) about one of the 10 Steps.
Idea 05
Remix campaign graphics into your own content — memes, explainers, quote cards.
Get Involved
Taking Action Together
The 10 Steps Campaign is a national call to action. Together, we can resist authoritarianism and fight for a better democracy.
- Share this toolkit with your networks.
- Add the campaign link to your bio.
- Post weekly about one of the 10 Steps.
- Encourage your community to sign up.